Legal
Terms and Conditions.
The rules for buying and using AVF FilmGrade and AVF FilmLook, written to match how the store actually works.
Last updated 12 November 2026
1. Who we are
These terms cover the website avfstore.in and the software sold through it, AVF FilmGrade and AVF FilmLook (the “plugins”). AVF STORE is run by Anurag as a sole proprietor, trading as AVF STORE and A Video Productionz. It is not a registered company and has no GST registration at this time; these terms will be updated if that changes. Location: India. Email: avfstoree@gmail.com.
2. Accepting these terms
By buying, downloading, installing or using a plugin, or by signing in to your account, you agree to these terms and to the End User Licence Agreement (EULA) included with each plugin. If the two differ on how the software may be used, the EULA applies to that use. If you do not agree, please do not buy or use the plugins.
3. Who can buy
You must be at least 18 years old and able to enter into a binding agreement where you live. If you are under 18, a parent or guardian must buy and accept these terms for you. If you buy for a business, you confirm you may accept these terms for it.
4. The products
AVF FilmGrade is a colour grading plugin. AVF FilmLook is a film emulation plugin (print film, grain, halation and related effects). Both run in DaVinci Resolve (OpenFX) and in Adobe Premiere Pro and After Effects, on macOS and Windows, with the system requirements listed on the Downloads page. Product pages describe what each plugin does; pictures on this website are renders made with the plugins, and results on your footage will vary.
5. Prices and payment
- AVF FilmGrade costs US$78 and AVF FilmLook costs US$148, each a one time payment, not a subscription. Prices may change; the price shown at checkout when you buy is the one that applies.
- Checkout, payment and the purchase receipt are handled by Payhip, on payhip.com. We never see or store your card or bank details. Payhip’s own terms and privacy policy apply to the checkout.
- Taxes such as VAT or GST may be added at checkout where they apply. AVF STORE is not GST registered at this time, so no GST is charged by us.
6. Delivery
The plugins are digital downloads. After payment Payhip shows the download link straight away and emails it to you with your licence key. Nothing is shipped. If a download or email does not arrive, write to us and we will help.
7. Your licence
- Each licence key activates the plugin on up to two computers at a time, Mac or Windows in any mix. One of the two may be used by a person working with you on your projects, such as your co editor, with your key.
- Activation and periodic checks happen over the internet through our licence server (see the Privacy Policy). An activated plugin keeps working offline for up to 30 days between checks.
- You can free a computer from your account page (up to 3 times in 30 days) or in the plugin; write to us if you need more.
- Your licence is personal and non transferable. It may not be resold, given away or moved to another person.
- Images and video you make with the plugins are yours, for personal and commercial work.
8. What is not allowed
You may not sell, rent, lend, publish or share a licence key beyond the two computers it covers; remove or hide the marks on unlicensed output; get around the licensing; reverse engineer, decompile or modify the plugins except where the law allows it; or redistribute the plugins for money. We may disable a key that is published or shared beyond its limit, after telling the buyer where we reasonably can.
9. Ownership
The plugins are licensed, not sold. Their code, looks, presets, names, logos, guides and this website’s content belong to Anurag, A Video Productionz. AVF, AVF FilmGrade and AVF FilmLook are our marks. Other names are the trademarks of their owners, used only to describe compatibility or the films an emulation is made after; we are not affiliated with or endorsed by them.
10. Updates
We may release new versions to fix problems, add features or keep up with host software. So far every new version has been free for existing licences, and you can download it from your account. This is our current practice, not a promise of updates forever or for any fixed period. Updates are free for buyers while we still sell and support the plugin version they bought. Updates are never installed automatically: you choose when to update.
11. Compatibility
Please try the free DEMO on your own computer and footage before you buy. We test on the versions listed on the Downloads page but cannot guarantee that every computer, graphics card, driver or future version of DaVinci Resolve, Premiere Pro, After Effects, macOS or Windows will work.
12. The free DEMO
The free download is the same plugin you buy. Until a licence key is entered its output carries visible marks, and some features may be locked (for example, Export LUT in AVF FilmGrade). You may use the DEMO to evaluate the plugin, but not use marked output as if it were unmarked.
13. Refunds and cancellations
Because a free DEMO lets you test the plugin on your own computer before you buy, we do not give refunds for a change of mind once a licence key has been delivered. We do refund you if the plugin does not work on a supported setup and we cannot fix it within a reasonable time, or if you were charged twice or charged the wrong amount. To ask, email avfstoree@gmail.com within 14 days of purchase with your order email and a short description of the problem. Nothing in these terms takes away rights you have under consumer law where you live. When a purchase is fully refunded or charged back, its licence key stops working on every computer.
14. Your account
You sign in with a 6 digit code sent to the email you bought with; there is no password. Keep access to that email secure: anyone who can read it can sign in. Tell us straight away if you think someone else has used your account or key. You can sign out of every device from the account page.
15. Your responsibilities
Give a correct email at checkout, keep your licence key private, keep backups of your projects, and use the plugins lawfully.
16. Availability
We aim to keep the website, account page and licence server running, but they may sometimes be unavailable for maintenance or because of problems at our providers. Activated plugins keep working offline for up to 30 days, so a short outage should not stop your work.
17. Other services
Payment and delivery are provided by Payhip; the website and email by Hostinger; the licence server by Cloudflare. Their availability is outside our full control, and links to other websites (such as Instagram) are governed by those sites’ own terms.
18. Warranty
To the extent the law allows, the plugins are provided “as is”, without warranties of any kind, including fitness for a particular purpose. Some laws do not allow these exclusions, in which case they apply only as far as allowed.
19. Limitation of liability
To the extent the law allows, we are not liable for indirect or consequential loss, or loss of data, profits or business, and our total liability for any claim is limited to the amount you paid for the product concerned. This does not limit liability that cannot be limited by law.
20. Suspension and termination
Your licence ends automatically if you break these terms or the EULA; you must then stop using the plugin. We may suspend a key or account to stop fraud, chargebacks or key sharing. You may stop using the plugins at any time.
21. Changes
We may update these terms, the products and our policies. The date at the top shows the latest version. Changes do not take away a licence you have already bought.
22. Governing law and disputes
These terms are governed by the laws of India, without removing any right you have to bring a claim in your own country where consumer law allows it. Please contact us first: most problems can be solved by email.
23. Contact and grievances
Email avfstoree@gmail.com. Grievance officer: Anurag, owner, avfstoree@gmail.com. We acknowledge complaints within 48 hours and aim to resolve them within one month.